About Joel


Contact:  (404) 964-8236

He fought the law, and the law won. But then, so did photography.  Joel was an advisor to two Governors of Georgia and practiced environmental law from 1992 to 2000. At age 30, he decided life was too short to sit behind a desk and quit his job as the largest law firm in Atlanta and quickly developed a national reputation as an advertising photographer and commercial director. He has served as a national officer of the Advertising Photographers of America; on faculty for Portfolio Center and The Creative Circus ad schools, and was a photography spokesman for Panasonic U.S.A. He was the principal photographer for the State of Georgia’s “Georgia On My Mind” ad campaign and directed the Atlanta Botanical Garden’s Chihuly In The Garden ads. Other national clients have included Kroger, Lithonia Lighting, AMC Network, Playtex, Dunkin’ Donuts, The Economist Magazine, People Magazine, Ted’s Montana Grill, Primrose Schools, The National Speleological Society, The East Lake Foundation, Bertch Cabinets, and Invesco.

Joel specializes in creative lifestyle brand photography for print, outdoor, magazine and web. He is a partner in Skychief Media, LLC, where he is the principal director and cinematographer.